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Microsoft has changed its tune recently. They have made a serious push to take advantage in the mobile computing explosion by creating software that is designed specifically for the mobile device user. When the software giant released Windows Phone 8 in the fourth quarter of 2012, many thought it was only a matter of time before the software would resonate with mobile users. Unfortunately for Microsoft, the smartphone market hasn't been as friendly as the home and business computing market, and Windows Phone 8 has been a thorough disappointment.
Before the XXII Olympic Games in Sochi, Russia, there were concerns from several influential entities about the data security at the Olympics. These concerns were reported leading up to the games and on the eve of competition, the NBC Nightly News with Brian Williams ran a story by reporter Richard Engel that intimated that visitors to Sochi were immediately being hacked when they signed into the public WiFi accounts provided to athletes, media, and guests of the games.
Anybody who has been paying attention to the technology field has heard echoes of the looming decline of PC sales. Now, that prediction has not only come to fruition, but it is much worse than many have previously imagined. In 2012, both the IDC (International Data Corporation) and the Gartner Group reported that global PC shipments in the 3rd quarter had fallen 8% from the previous year. The latest numbers released on December 2nd, 2013 were not good news for the world of traditional desktop and laptop computers.
The advantage of staying on top of the latest technology trends is that your business can utilize the newest solutions designed to give your company the competitive edge. New technology makes doing business easier and increases profits. There are three hot technology trends in 2014 that you should know about. We've looked at two trends already, now to our third, mobile computing.
Smartphones and tablets are everywhere, and it's no secret that people are tied to their devices. App markets are filled with all types of software that, if used properly, can help manage every aspect of a person's life and connect them to databases filled with humanity's accrued knowledge. The polling professionals at Gartner found that over 1.2 billion such devices were purchased in 2013 alone. This boom gives innovators new markets to explore. XD Design is doing just that with their line of solar-powered chargers.
It's a classic battle. Android versus iOS, a technological battle royale for our portable device hearts. It was a very interesting year for both platforms as iOS launched the largest revamp of its software to date with iOS7, and it seemed like every budget device out there was running some sort of Android software. Apple critics were quick to point out that their new software had astonishing similarities in both looks and feel to Android, while Android critics were quick to point out Apple devices with the new A7 chip were faster and more powerful than anything else on the market. So, who won out in 2013? The numbers may surprise you.
Mobile technology use is growing at such a fast rate that it's proving to be more than a trend. In the U.S., 56% of adults own a smartphone, and for businesses with an Internet presence, 31% of conversions took place over a mobile device last year. This mobile revolution has huge implications for how your business reaches new customers.
Concocting a comprehensive and concise marketing strategy is extremely important for any small business. Across the board, the average company uses between 8%-to-15% of their gross revenue to reinvest into marketing themselves. When you consider how large of a percentage of an organization's workable capital that really is, you'll begin to understand why companies are trying to find a solutions to cut their marketing costs. They need not look any further than the palm of their hand to find that very solution.
What are you terrified of? Spiders? Heights? Deep water? Financial problems? Shockingly, the greatest anxiety among humans is public speaking, even ranking above the fear of death! But, for some people, these things would be readily faced in lieu of their greatest fear; being cell phone-less! Oh, the horror!
Are you looking to enhance your business with new mobile technologies to give your workforce the competitive edge? If so, then we recommend that before you go out and purchase new mobile devices, you first need to understand the technology requirements of your organization. Here are four crucial needs you will want to consider.
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L7 Solutions
7890 Peters Road Building G102,
Plantation, Florida 33324