LSeven Solutions Blog

Data recovery is a major pain point for small businesses, but not all organizations have the same resources and assets that make it possible. Small businesses in particular are more prone to forego data backup and disaster recovery because it does not provide an immediate return on investment. Well, we’re here to tell you that this mindset is wrong.

With the future so uncertain, it’s no surprise that many organizations are turning their focus toward business continuity. There are a lot of components that go into making a successful continuity plan, and if you want to optimize your chances of survival in the face of a disaster, you need to ensure that all your bases are covered.

Data is the backbone of any modern business. Since your organization relies so much on it, you need to have measures put into place to ensure that your business can access it in some way, shape or form at all times. This is easier said than done, especially for a business on a budget. We’ll walk you through how you can implement a comprehensive data backup solution to protect your organization.

It doesn’t take a lot of consideration to know that your business is extremely limited without its data. There are dozens of antivirus solutions on the market for this very reason. One of the best ways to protect your digital assets is to back up data using a reliable backup platform. In today’s blog, we’ll go over a few basic considerations to make if you want a data backup that you can trust.

There are a lot of different ways that companies and organizations approach data backup, ranging from backing up everything to backing up literally nothing (which we do not recommend). In many ways, backup is simply a form of insurance—the difference being that you’re investing in a solution to a problem, rather than a means to cover your business’ damages.

The late American author Kurt Vonnegut once wrote, “New knowledge is the most valuable commodity on earth. The more truth we have to work with, the richer we become.” Written in the 20th century, it has been put in practice by 21st century businesses. As the Internet has grown, the amount of companies expanded, and the amount of data that those companies collect has grown exponentially, especially now that there is a market for such data.

Today, many of the largest and most lucrative companies in the world, Google, Apple, AT&T, Amazon, Verizon, Facebook and Microsoft are all, more than manufacturers of computer-based goods and services, data brokers. These data brokers create services that they then sell to advertisers that allow them to target you based on the information these companies have of you, which can accurately tell how and what to sell you.

Since nearly everyone has a near-ubiquitously-connected experience there is a lot of data collected, bought, and sold every year and it’s big business. Facebook, a company whose main revenue stream is from selling advertising, made a net profit of nearly $16 billion in 2017. This tells us that if you have people’s data, you have people’s hopes, fears, and dreams, which means you can pretty easily get someone to pay you for access to that information.

For small businesses it’s much less lucrative. In fact, all the data your organization needs to keep, is probably necessary to simply do business, not to sell to advertisers. Facebook voluntarily gets a lot of personal information from every one of their users, as where the typical small business often has to strategize to just get a name and a phone number. The information that is sensitive (mostly customer information that you collect) has a lot of value to the people looking to steal it. So while you aren’t making billions of dollars selling consumer profiles, it is still a mightily important part of doing business, and needs to be secured.

Is Data a Commodity?
Technically speaking, it isn’t. Since a commodity’s value is based namely on its scarcity and the amount of capital that needs to be put up to create it, in both resources and labor, the data that is being purchased isn’t really a commodity. In lieu of the dissolution of the U.S. Net Neutrality laws, this has created the argument in the U.S. that since now it’s up to the telecommunication companies how they want to manage (or more accurately bill) data consumption, that they would throttle and tier service, something that isn’t possible with a true commodity, where there are laws prohibiting those types of practices.

On the other hand, Internet access is something that a majority of the commerce requires, and delivering data is in itself an expensive endeavor (infrastructure spending, development, utility costs, etc.) so telecoms, who are seeing their would-be profits syphoned by over-the-top content providers, and publicly demonized as a result of a very public lobbying effort to gain control of the ability to implement some sort of prioritization strategy, have to find a strategy to sustain their ability to get a workable return on their investments.

Securing Your Organization’s Data
Regardless of what your view of data is, it’s an important resource for your organization, and as mentioned above, it needs to be secured. For one of your company’s most important resources, data can be lost relatively easily, so there needs to be a concerted effort to keep your network and infrastructure free from the threats that could put your data at risk. At L7 Solutions, that’s what we do. We ensure organizations like yours get the professional IT expertise you need to work efficiently, effectively, and securely in what is the most turbulent time in computing history. With the litany of threats your business faces everyday, you need experts that have your back. We offer:

• Backup and disaster recovery: With a comprehensive backup and disaster recovery system in place, all of your organization’s data is safe, redundant, and able to be restored on demand.
• Proactive monitoring and management: By keeping a dedicated eye on your network and infrastructure, our technicians can be proactive.
• Patch management: By keeping all of your organization’s software up to date with the latest threat definitions, you can ensure that your software isn’t going to be a problem.
• Access control and threat detection: By having full control over who can access what, and a complete view of the entire network, we can keep people who aren’t supposed to see certain information from accessing it.
• Training: Most times, your own staff is responsible for data breaches and malware. We can train you all on what to look for to ensure that you are doing your best to keep your network and infrastructure free from threats.
• Around the clock support: If three out of every four businesses deal with phishing emails, and over 95 percent of all phishing emails deliver ransomware, chances are that if a mistake were to be made, you will need immediate IT support. Our support and help desk can remediate a lot of your security issues to keep downtime to a minimum.

With data such a major part of doing business today, ensuring you have the right solutions and support in place to be confident that any situation you face will be managed before it becomes a problem is in itself a benefit. Call L7 Solutions at (954) 573-1300 for more information.

The Novel Coronavirus has made its way around the world and it has certainly changed the way a lot of businesses do things. Some businesses have put in some type of disaster recovery platform. This is basically a plan for returning to continuity after some type of disaster, but we are seeing that many business continuity plans were not broad enough to take on a worldwide pandemic. Sadly, many of these businesses won’t open again.

With most businesses dipping into their disaster recovery strategies, and millions of workers either out of work or working remotely, it is honestly a great time to remind you that March 31st is World Backup Day. This is a day where we help promote the idea of taking backups of your crucial IT systems to ensure that you have access to your important information if a disaster were to strike your business.

World events have always had a big impact on the banks that one finds on Wall Street, but in many ways, the one that coronavirus (COVID-19) has demonstrated has been unprecedented. As such, it almost provides a case study of the importance that disaster recovery planning has for any business… Wall Street institutions included.

Modern businesses generate a lot of data, some of which they couldn’t really function without. This makes the prospect of data loss especially dangerous, making a data backup imperative. Today, cloud computing is seen as the premiere option in terms of data redundancy and availability. Today, we’ll look at why you want to consider storing your backed-up data in the cloud.

Just because you think that you’re following best practices, doesn’t necessarily mean that you actually are. Take it from this aspiring entrepreneur, who shared his own personal experience with us, so you could benefit:

You don’t need to be repeatedly told just how important risk management is. If you did, you probably wouldn’t have made it this far. One problem you see from business owners today is that while they understand just how many problems there are--and which ones they need to find solutions for first--they want to grow their company so fast that they overlook potential problems and end up hurting their business as a result. This month, we thought we would talk a little bit about contingency planning and how, if it is done right, it can have a marked effect on your business’ ability to carry-on after a problematic event. 

For the modern business, not having a backup system in place is inexcusable. If you use digital data to run your business, you need to protect the data you can’t replace by having it backed up regularly. Some businesses have been around long enough to have files that don’t have any practical application in the course of business. You don’t need this data, and you don’t need a copy of it. Today, we will discuss how to select and choose which pieces of data you should seek to protect. 

For the modern business, ensuring that you have contingencies in place will go a long way toward keeping you in business if disaster strikes. One of the contingencies many businesses choose to make as part of a business continuity strategy is a disaster recovery plan. Disaster recovery is more than restoring data, it can mean mobilizing people and capital against time. Let’s take a look at two of the core components of a comprehensive disaster recovery strategy, Recovery Time Objective and Recovery Point Objective. 

You’ve heard it over and over for the past several years: data loss is a disaster. A data breach can ruin your business. Ransomware is a business’ biggest enemy. Your reputation can never recover after a data breach. These statements may be redundant, but if you don’t heed the message behind them, you will likely regret it. 

You know the phrase, “Don’t put all of your eggs in one basket?” 

The idiom comes from the novel Don Quixote, and is used as a lesson to not put all of your efforts and success on a single thing. For computing, we say it like this:

“Don’t put all of your data in only one place… or else.”

“By failing to prepare, you are preparing to fail.”

This quote is frequently attributed to Benjamin Franklin, and while it may not have actually been said by the Founding Father, it still teaches a valuable lesson - especially where disaster recovery is concerned. In other words, you need to make sure you have a working disaster recovery strategy - working being the key point.

Backup and disaster recovery (BDR) might seem like a singular process, but in reality it’s more of a combination of processes that work in tandem with each other. Backup and disaster recovery both require a different perspective and approach in order to make sure they play nicely with each other. We’ll attempt to address this difference and give you the information needed to make the best decisions possible for your solution.

Businesses need to be extremely careful about how they protect their interests, but just in case something unfortunate happens, you want to have measures in place to guarantee that your future is secure. To this end, data backup and disaster recovery is critical. We’ll walk you through what you need to know about implementing data backup and disaster recovery, including the best way to make it happen.

Businesses have a lot of data to protect and it’s not so simple as implementing a catch-all solution that can keep your data secure. In fact, it takes several solutions working in tandem to maximize data security. We recommend a combination of a unified threat management tool, a Bring Your Own Device policy, and a virtual private network solution. Let’s take a longer look at them: